We heard many marketers say, “SEO is dead”, but the truth is SEO is not dying. In fact, it is flourishing and playing a major role in Digital Marketing. We often hear ‘Change brings opportunity’ then why panic when the change comes to SEO? Here are the Marketing trends which will change the face of SEO in the year 2018
1] Google AMPs
- The open source project by Google AMP (Accelerated Mobile Pages) is aimed to build a better interface for mobile user and reduced time and data consumption… Using Google search engine. It allows the user to load webpages instantly with fewer amounts of data being consumed. Statistics show that it consumes only 1/8th of the data consumed by the normal web pages, boon for customers in the country with high mobile data charges.
Benefits of Accelerated Mobile Pages in Search Engine Optimization
- Fast design if the label
- High ranking Factor
- The most benefitted by AMP would be those sites that publish content relevant to the search keyword.
Quality Content Creation
Articles with rich content and good quality get ranked better in search result. In order to publish good articles, taking help of Contentmart will be a good option. It is an online content marketplace with a huge assemblage of thousands of copywriters from all over the globe.
Contentmart is best in business for availing top-notch quality & SEO-friendly articles. Hiring a suitable writer of your niche will boost the reach of your business.
Good content is no longer using the similar keywords again and again, but is dependent on related keywords that are evenly spread throughout the content.
Voice search is the next big thing that is going to rule the era of technology. With the advent of smart speakers and speaking assistant from Cortana to Siri, voice search will dominate the era of searching. Start optimizing for natural phrases that your customers ask. There are 4 categories in the domain of voice search Is to have the following examples
- Personal Assistant – Calendar events, Alarms, to do list, Meeting and appointments.
- Fun and Entertainment —Games, social media , Music remainder , Sports
- General Information — Website, Food recipes, news, etc.
- Local Information – Directions, Weather, Traffic etc.
When we use voice search, studies show that searches tend to have higher word count as the complexity of the searching words increases.
Personal branding is the practice of people marketing themselves and their careers as brands. It has an influential strategy for online businesses. Personal branding helps in connecting with the customers at the emotional level. A personal brand allows your content have a better appeal to users.
Displaying your content with better back linking will improve your website online footprint and in turn the ranking factor. Professionals hire content writers for their video content.
You can look up for content writers at Contentmart.com that helps you hire very good content writers at affordable rates.
Video is a rising trend that will boost your SEO success. Videos shared socially invite traffic and help in the overall marketing. Quality content and video together can increase visitors and convert them for your business products.
In fact, recent SEO effectiveness studies suggest that the videos have a higher user engagement rate than articles, info graphics, and images.
With Google announcing that is has successfully acquired video platforms such as Anvato and Famebit, it’s obvious that video is creeping its way up on the SEO charts. To make videos to rank well, there is a need to provide great content that solves problems and gives out new information.
Unfortunately, very less percentage of SEOer’s utilizing the power of video content.
Local SEO marketing or local search optimization is the process of optimizing your owned properties to generate traffic from location based searching. The main difference between Local SEO and Organic SEO is that Local SEO includes geographical component, i.e. the proximity of a particular search near to the user’s location.
Search engines are required to exactly know the location of your business, so that when someone searches for a location, the search engine can find the company/business that is located near to it.
User Experience Optimization (UEO)
User experience (UX) is the web design and marketing concept concerned with satisfying the user in their every interaction with a brand’s website and products
User experience and Search Engine optimization need each other. A good user experience will reduce the bounce rate. As a result, the user will be spending a lot of time on the website, and increase the page views.
A good user experience will require website speed to be as optimized as fast as possible. Users are impatient, the longer it takes for a page to load, the higher page abandonment will be.